The incorporation of social media into our daily lives has changed the way people communicate with one another at work and at home. The common denominator between the two is communication. Social media is a useful communication tool, and its potency cannot be underestimated.
Social media has provided numerous opportunities for businesses (small and large) to improve in areas such as public relations, brand positioning, brand awareness, and collaboration e.t.c.
It is a tool for sharing information and facilitating communication between different people. It bridges the gap between a brand and its customers. The use of social media in the workplace benefits a business because it will disrupt the barrier between a brand and its audience and give the brand the capacity to connect with its customers on a more personal and intimate level; learn how its product is performing in the market; receive honest feedback from customers; show its customers the human side of the brand; and aid in the delivery of information quickly. For example, if you have a new feature in your product that you want your customers to know about, the most efficient and cost-effective way to get your message across is through social media.
The use of social media benefits employees because it improves their overall performance by encouraging healthy relationships with professionals like themselves, as well as encouraging innovation and entrepreneurship.
According to one study, employees who use social media to interact with coworkers are more likely to be motivated and innovative in their idea generation. Employees who use social media to communicate with people outside the organization are less motivated and innovative in their idea generation. The study clearly demonstrates that the effect of social media, whether positive or negative, is dependent on the people with whom we interact.
Social media is a type of marketing that provides long-term benefits. Companies that ignore social media as part of their strategy are passing up an untapped gold mine. To remain relevant in the digital world, businesses must include social media as part of their marketing strategy.